A reading challenge – digital media & news

stocksnap_ojxhdwmwv9The media is important – it gets its own amendment in the US Constitution. Its the one industry Mr. Trump has been crying foul about. Because it matters – what it says matters, and what it does, matters too. I started ThinkFiend two years ago with an admittedly murky mission  ( to borrow a phrase from the article I reference below) of promoting thoughtful and thought provoking journalism. It was a time when click-bait was rising and the demise of ‘serious’ journalism was thought to be imminent. As a reader, a consumer, a parent, a citizen – that seemed like a crying shame. However,  I have struggled ever since to define ‘thoughtful’ and ‘quality’ – how do you know what’s quality content, thoughtful journalism. I got plenty of blank stares and open disdain at VC meetings when pitching my vision for ThinkFiend. The best answer I could come up with was that it is judged based on the intent behind a piece of journalism – monetizing and informing readers do not have to be mutually exclusive but depending on the main objective, the form of content can vary significantly. I believe this is still true – quality matters, and intent matters. And obviously, not just in media.

And so, I wanted to share specifically, this article that does a much better job of explaining the ‘problem’ and the power of media than I could. It’s long, and will stretch your attention span, but try it and count the number of times you wanted to quit and ‘just surf’ instead. And then, keep reading, because, it matters.

http://www.cjr.org/special_report/news_media_health_screens_brain_cost_business.php

 

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